Backed by a $50 million marketing campaign for the handheld, CEO Jack Tretton is hoping for the new portable gaming device to make a splash in the US. Tretton said he would be “very pleased” if there were a half-million sales of the Vita in the first 3 weeks after the US launch, a number that should be easily attainable considering there were 321,000 units sold in the first two days alone.
It took over a month for the Vita to get to the 500,000 mark in Japan, where the PSP still soldiers on with a rabid fanbase. That’s not to say that hitting the half-million mark is a sign of future success; the PSP originally launched at $249 and hit the 500,000 mark within its first two days, but we all know where that ended up.
Hopefully the addition of a second thumbstick, PSN integration and better graphics will help keep this handheld afloat and grow its own fanbase in the US.